The retailer I chose to write about as my favorite, was Express. While researching some of the material I found a very interesting fact. Express started out as a more trendy/young looking version of The Limited, and founded in 1981. At first they only sold mens casual clothes and work clothes, and was under the Limited brands division. In 1989 is when Express started really increasing sales and was formed into it's own division and it then became a private retailer. In 2001, Express started to produce and carry women's clothes and denim.
Express started out with one "testing" store in 1980, and now in 2009, have up to 550 stores all over America. The current CEO of Express is Micheal Weiss and he has been CEO since 1981. Currently, Express has been making about 1.8 billion dollars yearly.
Another interesting fact I was sort of surprised with was the "controversy" with the Express employees. A few years back, it was company policy for the men and women employees to only wear Express clothes, and only in the current season to work. Employees get 40% off purchases but some felt like all there money that they aquired working for Express just went back into the company from all the clothes they were having to buy to continue working there. As of now, company policy has changed and allows employees to wear their own clothing from whatever brand they like, as long as they are not being bold or flashy with that brand. They should look nice and stylish when they come to work.
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